Who we are
Our website address is: https://www.superiorfishingproducts.com.
What personal data we collect and why we collect it
Comments
When visitors leave comments on the site we collect the data shown in the comments form, and also the visitor’s IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your comment, your profile picture is visible to the public in the context of your comment.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Contact forms
Cookies
If you leave a comment on our site you may opt-in to saving your name, email address and website in cookies. These are for your convenience so that you do not have to fill in your details again when you leave another comment. These cookies will last for one year.
If you visit our login page, we will set a temporary cookie to determine if your browser accepts cookies. This cookie contains no personal data and is discarded when you close your browser.
When you log in, we will also set up several cookies to save your login information and your screen display choices. Login cookies last for two days, and screen options cookies last for a year. If you select “Remember Me”, your login will persist for two weeks. If you log out of your account, the login cookies will be removed.
If you edit or publish an article, an additional cookie will be saved in your browser. This cookie includes no personal data and simply indicates the post ID of the article you just edited. It expires after 1 day.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
Analytics
Who we share your data with
How long we retain your data
If you leave a comment, the comment and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up comments automatically instead of holding them in a moderation queue.
For users that register on our website (if any), we also store the personal information they provide in their user profile. All users can see, edit, or delete their personal information at any time (except they cannot change their username). Website administrators can also see and edit that information.
What rights you have over your data
If you have an account on this site, or have left comments, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
Where we send your data
Visitor comments mayPrivacy Policy
Last Updated: June 2026
Superior Fishing Products (“we,” “our,” or “us”) respects your privacy and is committed to protecting your personal information.
Information We Collect
When you place an order, submit a contact form, create an account, or subscribe to updates, we may collect:
- Name
- Billing and shipping address
- Email address
- Phone number
- Payment information (processed securely through third-party payment providers)
- IP address and device information
How We Use Your Information
We use your information to:
- Process and fulfill orders
- Provide customer support
- Communicate regarding orders and account activity
- Improve our website and services
- Prevent fraud and unauthorized transactions
- Comply with legal obligations
Payment Processing
Payment information is processed through secure third-party payment providers. Superior Fishing Products does not store complete credit card information on our servers.
Cookies
Our website may use cookies and similar technologies to:
- Remember user preferences
- Improve website functionality
- Analyze website traffic
- Enhance user experience
You may disable cookies through your browser settings.
Sharing Information
We do not sell, rent, or trade your personal information.
We may share information with trusted third parties only when necessary to:
- Process payments
- Ship orders
- Provide website hosting and technical support
- Comply with legal requirements
Data Security
We implement reasonable security measures to protect your personal information. However, no method of electronic transmission or storage is completely secure.
Third-Party Links
Our website may contain links to third-party websites. We are not responsible for the privacy practices of external websites.
Your Rights
You may request access to, correction of, or deletion of your personal information by contacting us.
Contact Information
If you have questions regarding this Privacy Policy, please contact:
Superior Fishing Products
16174 Obenhoff Rd
Atlantic Mine, MI 49905
Email: sales@superiorfishingproducts.com
Changes to This Policy
We reserve the right to update this Privacy Policy at any time. Changes will be posted on this page with an updated revision date.be checked through an automated spam detection service.